Do you wish to boost your website’s traffic and visibility on search engines? SEO tools can help you solve all your SEO troubles, be it keyword research, link building, or site audits! But with tonnes of SEO tools flooding the market, it can be difficult to find the ones worth your time.
With the Black Friday Sale around the corner, you’ll find the year’s best discounts on all digital tools, including SEO tools. In this article, we are going to look at some of the Best Deals for SEO Tools on Black Friday 2025.
I hope you’re as excited as me to discover the Best SEO Tools on the Black Friday Sale. So, grab your wallets, and let’s get going!
What are SEO Tools?
SEO or Search Engine Optimization is the process of improving your website in order to enhance its visibility on search engines like Google, Bing, Yahoo, etc. SEO tools are software that helps in simplifying this process.
These tools are equipped with a range of features like keyword research, on-page SEO analysis, ranking tracking, site audits, backlink analysis, etc. With the help of SEO tools, bloggers, SEO professionals, and businesses can boost their site rankings organically.
Semrush, Surfer SEO, UberSuggest, etc are examples of some popular SEO tools.
Semrush
Get SEO Consultation worth $300 with a Semrush Pro Monthly Subscription
Surfer SEO
Get 25 AI Tracker prompts with the monthly and annual Scale plan
RankMath
Get Rank Math PRO plan at 45% off ($4.92/mo).
Best SEO Tools Black Friday Deals (2025)
| SEO Tool | Category | Promo Code | Valid Till | Black Friday Deal | Deal Link |
| Semrush | Keyword Research | Auto-applied | Limited time | 14-day free trial for new users | Visit |
| Surfer SEO | SEO Audit | Auto-applied | Dec 2nd, 2025 | 25 AI Tracker prompts with the Scale monthly and annual plans (Starts at $179/mo) | Visit |
| RankMath | On-Page SEO | Auto-applied | 25th Nov 2025 | 45% off on RankMath PRO Annual plan ($4.92/mo). | Visit |
| NitroPack | Page Speed Optimization | Auto-applied | Dec 7th, 2025 | Up to 30% off on annual plans (Starts at $7/mo) | Visit |
| Semdash | SEO Audit | Auto Applied | Nov 28th, 2025 | Lifetime deal starting at $69 (88% off) | Visit |
| Scalenut | SEO Tool | Auto Applied | Limited time | 70% OFF on Max Annual plans for life (Starts from $176/year) + 3x limits + free add-ons | Visit |
| Helium 10 | E-commerce | 25BFCM40OFF12M | Limited time | 40% off on Platinum Yearly plan ($59.40/month) | Visit |
| Mangools | SERP Checker | Auto-applied | Limited time | 35% lifetime discount + 50% off on LLM rank tracking in bundle | Visit |
| SE Ranking | Rank Tracking | Auto applied | 3rd Dec 2025 | 20% off Annual plans (Starts @ $52/mo) + 20% off on add-ons (SEO, AI Search, SMM Bundle) | Visit |
| Serpstat | Keyword Research | Auto-applied | Dec 7th, 2025 | 20% off on monthly and annual plans (Starts at $44/year) + 20% off on LLM Brand Monitor | Visit |
| KWFinder | Keyword Research | Auto-applied | Limited time | 35% off on all annual plans for lifetime (Starts at $27.24/mo) + 50% off on AI Search Watcher Pro Bundle | Visit |
| TrueRanker | Rank Tracking | Auto-applied | Dec 1st, 2025 | 30% off monthly plans (Starts @$10.79/mo) 40% off annual plans (Starts @$8.99/mo) | Visit |
| Ubersuggest | Backlink Analysis | Auto-applied | 6th Dec, 2025 | 70% off monthly plans (Starts at ₹1,135/mo), 90% off lifetime plans (Starts at ₹11,350) | Visit |
| Frase | AI Writing and Content Briefs | CM25 (monthly plans) CM40 (annual plans) | Dec 2nd, 2025 | 25% off monthly plans (Starts $86/mo), 40% off annual plans (Starts $58/mo) | Visit |
| QuillBot | Paraphrasing | BFCMDEAL | 7th Dec 2025 | 40% off on Annual plans (Premium plan at $2.50/mo) | Visit |
1) Semrush
Semrush is an award-winning SaaS platform trusted by over 10 million+ professionals. It offers powerful tools for SEO, Content, Market Research, Advertising, and Social Media. You’ll find a variety of SEO tools for keyword research, on-page SEO, local SEO, rank tracking, link building, and competitor analysis.
With all these tools, you can keep track of your site’s performance and improve its search engine visibility. Bloggers, SEO experts, and marketing professionals would find it extremely valuable.
This Black Friday, Semrush is offering a 14-day free trial of Semrush One, which is their solution for traditional SEO, AI search + GEO. So, if you’re in search of a competent SEO tool with AI writing capabilities, SEMrush can be a great option!
Discount: 14-day free trial of Semrush One for new users
Valid Till: Limited time
Promo Code: Auto-applied
2) Surfer SEO
Surfer SEO is a popular tool for SEO-optimizing your blog posts and articles. Along with an in-built keyword research tool, it also offers tools like an AI outline generator, audit tool, and more to help you research, write, and optimize your content within minutes.
It even offers integrations with popular platforms like WordPress, Google Docs, Jasper, etc to streamline your workflow. This Black Friday, Surfer SEO is offering 5x more AI prompts, that is 25 AI Tracker prompts with the Scale plan! The Scale plan is priced at $179/month right now.
So, if you want to improve your page rank and boost your website traffic, Surfer SEO would be a game-changer!
Discount: 25 AI Tracker prompts with the Scale monthly and annual plans (Starts at $179/mo)
Valid Till: Dec 2nd, 2025
Promo Code: Auto applied
3) RankMath
RankMath is one of the most popular SEO plugins for WordPress. Trusted by over 2.18 million users worldwide, it offers dozens of useful features for optimizing your posts and improving your rankings quickly.
It stands out for its ease of use and beginner-friendly interface. It offers multiple on-page SEO settings, keyword tracking, automatic SEO suggestions, and the ability to create website schemas. It’s also compatible with all popular WordPress page editors.
This Black Friday, RankMath is offering a 45% discount on its PRO plan subscriptions. So, you can get it for $4.92/mo. You need to pay $69.62 annually. Its Business plan can be availed for $19.08/mo, and its Agency plan can be purchased for $45.75/mo.
If you’re a blogger, business, startup, niche site, eCommerce owner, vlogger, or anything similar, RankMath could be a game-changer for you!
Discount: 45% discount on RankMath PRO Annual plan for ($4.92/mo).
Valid Till: 25th November 2025
Promo Code: Auto applied
4) NitroPack
NitroPack is an all-in-one SEO solution for improving the speed and performance of your website. Trusted by over 181k+ website owners, it’s effortless to use even for beginners with no technical experience.
It is equipped with powerful features like an advanced caching mechanism, image optimization, built-in global CDN, and more for boosting your site speed. NitroPack would be a great SEO solution for all websites, from blogs and agencies to eCommerce stores.
Currently, NitroPack is running its Black Friday Deal, where you can get 30% off on its annual subscription plans. So, the Starter plan can be availed for just $7/month annually right now instead of $12/month.
If you’ve been planning to get the NitroPack SEO tool, this is the perfect time to grab these amazing discounts.
Discount: 30% off on annual plans (Starts at $7/mo)
Promo Code: Auto Applied
Read More: NitroPack Black Friday Deal 2025
5) Semdash
Semdash is a comprehensive SEO tool designed to help users strengthen their organic search performance. The platform is centered around three main functions: keyword discovery, competitor insights, and backlink monitoring. It’s often seen as a budget-friendly alternative to tools like Ahrefs and SEMrush.
With its integration with Google Search Console, Semdash delivers practical recommendations to boost website visibility. It pinpoints keyword clusters where competing sites have the edge, evaluates your overall SEO health, highlights high-potential keywords, tracks ranking movements, and uses AI to analyze search intent and content gaps.
For Black Friday 2025, Semdash is being offered as a lifetime deal on AppSumo. Tier 1 is priced at a one-time payment of $69 and provides 1,000 monthly credits, while Tier 2 costs $189 and includes 4,000 credits per month.
The AppSumo lifetime offer expires on 28 November 2025, so don’t miss out.
Discount: Lifetime subscriptions starting at $69
Promo Code: Auto Applied
6) Scalenut
Scalenut is an AI-powered content writing and research platform with tonnes of exciting features for bloggers. Along with a range of AI writing templates, it also offers an excellent long-form editor and insightful SEO reports.
The high-quality outputs produced by Scalenut mark it different from other AI writers. Overall, it’s an amazing tool for bloggers and content creators who need to create long-form and SEO-optimized content for their blogs.
This Black Friday, Scalenut is offering a 70% discount on their Max Annual plans for a lifetime. Along with that, you’re also getting 3x the AI limits on their modules and access to GEO Core (AI Content Suite), GEO Watchtower (AI Visibility tool), and Social UpReach (Reddit engagement tool).
Thus, the Essential Max plan is available for $176/year right now. There are limited licenses with 500 slots remaining right now. So, hurry up and get yours soon!
Discount: 70% OFF on Max Annual plans for life (Starts from $176/year) + 3x limits + free add-ons
Promo Code: Auto Applied
7) Helium 10
Helium 10 is an e-commerce software platform designed for Amazon, Walmart, and TikTok Shop sellers. It includes around 30 powerful tools that support every stage of e-commerce growth. With it, you can discover profitable product opportunities, optimize listings, manage PPC campaigns, track inventory and sales performance, and automate many routine business tasks.
Tools like Black Box and Xray help sellers find products with high demand, while Cerebro (a Reverse ASIN tool) and Magnet provide detailed keyword insights. Listing Builder uses AI to create SEO-optimized product titles and descriptions. Helium 10 is well-known for its reliable sales estimates and broad marketplace support.
This Black Friday 2025, Helium 10 is offering a 40% discount on its Platinum yearly plan. The Platinum plan, which normally costs $99/month, is now available for $59.40/month when billed annually. The coupon code 25BFCM40OFF12M will be automatically applied at checkout.
If you’re looking for a complete toolkit that brings together research, optimization, marketing, and operational tools to grow your e-commerce business efficiently, don’t miss the Helium 10 deal!
Discount: Get 40% off on Platinum Annual Subscription ($59.40/month)
Promo Code: 25BFCM40OFF12M
8) Mangools
Mangools is a popular SEO tool, launched back in 2014. It has already received applause from big brands due to its ease of use and functionalities. The toolset includes KWFinder, SERPChecker, LinkMiner, SERPWatcher, and SiteProfiler.
Mangools stands out for its user-friendly interface, solid keyword finder, free domain authority checker, and website preview feature. The tools can help you track your keywords, analyze competitors, monitor backlinks, and improve SEO.
For Black Friday 2025, Mangools is offering a 35% lifetime discount on its plans, along with 50% off on LLM rank tracking in a bundle. So, if you go with the Mangools Basic plan, it’ll cost you $27.24/month right now.
Additionally, you are also getting access to the AI Search Watcher Pro bundle, which includes LLMs like ChatGPT, Claude, Gemini, Grok, Llama, and Mistral, along with unlimited monitors and 500 prompts monitored.
This is a limited-time deal. So, bloggers and affiliate marketers with limited SEO budgets, this is the perfect time to take advantage!
Discount: 35% lifetime discount + 50% off on LLM rank tracking in bundle
Promo Code: Auto Applied
Valid till: Limited time
9) SE Ranking
SE Ranking is a reliable SEO platform trusted by 25k+ companies. You’ll find a robust SEO toolkit on SE Ranking. It features tools like Keyword Rank Tracker, Keyword Suggestion tool, On-Page SEO checker, Website Audit, Competitor Analysis, Backlink Checker, etc. It basically helps you with the complete analysis of your website and is known for its accurate keyword ranking.
This Black Friday, you can witness great discounts on SE Ranking. They’re offering a 20% discount on their annual subscriptions. The Starter Essential plan (normally priced at $65/mo) can be availed for $52/mo right now. Apart from that, their most popular Pro plan is priced at $95.20/mo, and the Business plan is at $207.20/mo.
They are also offering an extra 20% off on their add-ons bundle which includes SEO, AI Search, and Social Media Marketing tools. You can get the entire bundle for $2067.55 for 1 year.
If you’re a blogger or marketer, SE Ranking can aid you in improving your position on the SERP. These are the biggest discounts you’ll see throughout the year. So make sure you get the most out of this Black Friday Deal!
Discount: 20% off Annual plans (Starts @ $52/mo) + 20% off on add-ons (SEO, AI Search, SMM Bundle)
Valid Till: Dec 3rd, 2025
Promo Code: Auto-applied
10) Serpstat
Serpstat is a smart and powerful platform for SEO management and growth hacking. Trusted by 850k+ users, this tool provides an all-in-one solution for researching keywords, analyzing competition, and getting powerful search analytics.
Along with that, it also lets you form keyword clusters, perform site audits, and generate comprehensive articles and meta tags with its AI content generator tool. If you’re a business or an agency wanting to enhance your online presence, try Serpstat!
This Black Friday, you can get Serpstat’s plans at some amazing discounts. They’re offering 20% off on their monthly and yearly plans. So, their Individual Plan, priced at $69/mo, can be availed for $55/mo or $44/mo (annually).
Similarly, they are also running a 20% discount on their LLM Brand Monitor tool. So, you can get it for $39/mo, instead of a massive $99/mo . If you’re in search of an SEO tool, you can try Serpstat!
Discount: 20% off on monthly and annual plans (Starts at $44/year) + 20% off on LLM Brand Monitor ($39/mo)
Valid Till: 7th December, 2025
Promo Code: Auto applied
11) KWFinder
KWFinder by Mangools is a keyword research and analysis tool that helps you find long-tail keywords with low SEO difficulty. It empowers you with reliable tools for keyword research, SERP analysis, rank tracking, backlink analysis, and SEO metrics and insights to boost your rankings.
The differentiating factor of KWFinder is its accuracy in providing the keyword difficulty score. Mangools is a powerful SEO suite comprising SEO tools like KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler. You can get access to all these tools with a Mangools subscription.
This Black Friday, you can find 35% off on all annual plans for lifetime. The Mangools Basic plan can be availed for $27.24/mo on an annual subscription, which is $326.88 yearly. Their most popular plan Mangools Premium, is priced at $36.99/mo or $443.88 yearly.
All their annual plans include the AI Search Watcher Pro bundle, which includes
- Unlimited monitors
- 500 prompts monitored
- Access to ChatGPT, Gemini, Mistral, Claude, Grok, and Llama.
So, if you’re someone who wants to up their SEO game with a suite of capable SEO tools, you must try KWFinder!
Discount: 35% off on all annual plans for lifetime (Starts at $27.24/mo) + 50% off on AI Search Watcher Pro Bundle
Valid Till: Limited time
Promo Code: Auto applied
12) TrueRanker
TrueRanker is a Google Rank Tracking tool used by thousands of websites, companies, and startups. For improving your SEO efforts, you get advanced tools, including a Keyword Rank Tracker, On-page SEO Checker, Keyword suggestions and clustering, SEO position history, etc.
TrueRanker marks itself differently by allowing keyword analysis by country, city, and even province. So, if you’re looking for an affordable rank tracker to monitor site rankings, discover new keywords, and improve SERP visibility, TrueRanker is the one for you.
This Black Friday, TrueRanker has launched its Black Friday Deal, where you can get its monthly plans at 30% off and annual plans at 40% off. So, the Starter plan (usually priced at $14.99/mo) can now be availed for $10.79/mo or $8.99/mo (annually).
If you need a rank tracking tool at discounted prices, do check out TrueRanker.
Discount: 30% off monthly plans (Starts @$10.79/mo)
40% off annual plans (Starts @$8.99/mo)
Valid Till: Dec 1st, 2025
Promo Code: Auto applied
13) Ubersuggest
UberSuggest is a popular SEO tool launched by Neil Patel. It started as a free tool. But with new feature upgrades and improvements, UberSuggest is now available as a paid subscription. This tool helps you generate keyword ideas and also offers powerful tools for website, backlinks, and competitor analysis.
For this Black Friday sale, Ubersuggest is offering massive discounts on its monthly and lifetime plans. Its monthly plans can be availed at 70% discounts, starting from ₹1,135/mo instead of ₹2,270/mo.
Similarly, you are getting 90% off on their lifetime plans. So, you can get the Individual plan for a one-time price of ₹11,350 instead of a massive ₹22,700 for a lifetime.
Discount: 70% off monthly plans (Starts at ₹1,135/mo), 90% off lifetime plans (Starts at ₹11,350)
Valid Till: 6th December 2025
Promo Code: Auto Applied
14) Frase
Frase is an AI-powered SEO tool that helps you research, outline, draft, and optimize your content with ease. I have personally been using it for the last 3 years for my blog posts. I prefer Frase for researching and creating outlines for my blog posts.
This Black Friday, Frase is back with a great offer. You can get 25% off on their monthly plans and 40% off on their annual plans. So, their Professional plan will cost you $86/mo instead of $115/mo. And if you go with annual subscription, it’ll cost you $58/mo instead of $97/month.
Discount: 25% off monthly plans (Starts $86/mo), 40% off annual plans (Starts $58/mo)
Valid Till: Limited time
Promo Code: CM25 (monthly plans), CM40 (annual plans)
15) QuillBot
QuillBot is an AI-based paraphrasing tool that helps you rewrite your content in a more polished and professional way. It supports over 20 languages and offers different modes like Standard, Fluency, Academic, Creative, and more.
It highlights all rewritten parts in a different color, making it easier for you to learn and improve your writing. QuillBot also includes helpful tools such as a Grammar Checker, Summarizer, Citation Generator, and CoWriter (a built-in writing assistant).
This Black Friday, QuillBot is offering an impressive 40% discount on its annual plans. You can get the Premium plan for just $2.50/month instead of $4.17/month, that’s $29.97 for the whole year.
This offer is only for new users. If you often struggle with writing or want clearer, cleaner communication, QuillBot is a great tool to have.
Discount: 40% off on Annual plans for new users (Premium plan at $2.50/mo)
Promo Code: BFCMDEAL
Valid till: 7th December 2025
Benefits of Using SEO Tools
1) Save Time
SEO tools can automate most tasks related to SEO, like keyword research, SEO analysis, rank tracking, etc. These tasks consume a lot of time when done manually. Thus, these tools help you save a tonne of time and focus on other aspects of your business.
2) Improve Website Traffic
By analyzing your website and offering insights on improving different SEO factors, SEO tools help you enhance your website’s search engine visibility. This helps more people discover your website via relevant keywords, improving your site traffic considerably.
3) Generate More Sales
When your website traffic increases, your business will automatically generate more leads and sales. Thus, SEO tools can help you speed up your business success.
4) Improve Brand Awareness
When your website is optimized for search engines, it is more likely to appear on SERP and be discovered by more people. This means people are more likely to remember your brand name. Thus, SEO tools can help you improve brand awareness and build credibility.
5) Analyze Performance
With SEO tools, you can easily keep track of your SEO results over time. This helps you analyze how your SEO efforts are working and identify the areas where you need to improve.
6) Advantage Over Competitors
By optimizing your website well and improving your rankings, you can attract potential customers to your business and thus, have an upper hand over your competitors.
Conclusion
SEO tools are truly valuable for anyone with a website or a blog. They not only help save time and effort on optimizing your site but also increase website traffic, sales, and brand awareness, and give you an advantage over your competitors.
I hope this article on the Best SEO Tools on the Black Friday Sale will help you decide on a suitable SEO service for your website. Black Friday Sale only arrives once a year. So, make sure you take advantage of these deep discounts and offers!
Anyway, have you used any SEO tools? Are you planning to get any SEO tools in this Black Friday Season? Let me know in the comments section below.
This is Kripesh signing off! Happy Shopping! 🙂
