Switchy Review (2024) – Link Shortener, Retargeting Pixels, Bio Link Tool

If your work revolves around links, you know how creating and managing your links can be quite a challenging task! 

But not anymore! Switchy is here to simplify your life.

After testing it out on my website for over 7 months, I’m here with the Switchy Review.

In this article, I am going to tell you all about this new and impressive tool. We will start with discussing its User Interface, Customer Support, Pricing plans, Road Map, Referral Program, etc. (I personally loved the Smartpages feature the most!)

Then, I will also walk you through its pros and cons and if this tool is worth investing in. So, with no further ado, let us begin. 

Disclaimer : I strongly believe in transparency. If you buy using the links on our site, we may earn a small commission without any extra cost to you. This helps me to keep producing honest reviews. Read More >>

What is Switchy?

Switchy is an all-in-one link management and engagement platform founded by Geoffroy d’Halluin, along with a team of developers and designers in 2018. 

Switchy.io image

It helps you shorten, customize, and re-target your links, along with providing a variety of other features aimed at improving engagements and conversion rates.

What does Switchy do?

Switchy is a feature-packed platform that essentially allows you to:

  • Shorten your links
  • Design a smart page to compile your services
  • Track and re-target your audience
  • Display detailed link analytics reports

Switchy Pricing

The pricing plans of Switchy start from $47/month, where you can create unlimited links and pixels, along with 10k clicks and 2 custom domains. 

Switchy Pricing Plans

If you purchase the same plan for a year, you can get it for $39/month with the first two months free! 

As of now, the Lifetime AppSumo deal of Switchy is live, where you can get lifetime access to Switchy at unbelievably low prices! I have discussed it in-depth below. So, make sure you read till the end. 

But first, let’s talk about its exciting features.  

Switchy Review Video

If you are a video person, you can watch my video review of Switchy here. (It’s in Hindi with English subtitles)

Switchy User Interface

I found the user interface of Switchy to be quite clean and easy to use. Equipped with a modern design and colors, it also looks quite organized and beginner friendly. 

Creating a workspace in Switchy

The first step is to create a workspace for yourself. Once you do that, you can create customized links, add them to different folders and access a variety of Settings from the left panel. 

Switchy UI

On the bottom right is a helpful chat button to get your queries resolved. You can simply click on the ‘Create a new link’ button to get started! 

To some users, the interface might seem a little crowded with dozens of features, but overall I really enjoyed using it. 

Switchy Features

Long URLs might have a negative impact on your website. Along with being hard to memorize, they are also bad from the SEO point. 

With Switchy, you can ‘switch the URL’ of a link and create shortened links for your blogs, articles, affiliate products, etc. 

Link Shortening in Switchy

It lets you add your own domain name or choose from two generic domain URLs of Switchy if you don’t have your own domain. 

Here, you can customize your links to suit a specific platform. For example, before sharing your blog article on your Facebook feed, you can customize how it appears to your viewers. Let’s see how you can do that.  

Add Custom Meta Data

Customizing Link metadata

Metadata includes the link’s title and description. You can use a completely different title and description according to the platform where you’re sharing your link.

Use Stock Images and GIFs

You can replace the featured image of your link. Switchy integrates the image libraries of Pexels, Pixabay, and Unsplash so you can choose from millions of images.

Custom images in Switchy

If you want to use GIFs instead, they also have the Giphy and Tenor libraries

Download QR Code

Downloading QR code

Another interesting feature is that you can even get a QR code for your customized links. So, users can simply scan the QR code with their mobiles and reach the destination.

3. Re-targeting

Retargeting is a marketing technique of targeting users who previously interacted with your links and serving them ads on their social media or external websites. 

Switchy lets you target your audience through the following features. 

Pixel Integration

Switchy offers Pixel integrations for 14 different platforms including Facebook, Quora, Linkedin, Twitter, Google Ads, Tiktok, etc. 

Pixel integrations in Switchy

Through this, you can effectively track users who clicked on your campaigns across different social media platforms and serve them with personalized ads and promotional content.

Advertising and Marketing professionals would really like this feature. 

UTM Tags 

UTM Tags are short snippets of code that are added at the end of a URL that help in identifying where a user is coming from. They play a significant role in analytics.

UTM tags in Switchy

Switchy lets you add a name to your UTM Campaign, and specify the Medium, Source, Term, and Content. These tags can help you analyse exactly which platform the clicks on your links are coming from!

Link analytics are a great way to keep track of how your links are performing and which of them are converting the most customers. 

Link analytics in Switchy

You get link filters, so you can view detailed metrics for the present day, week, month, or all time statistics. 

It shows you real-time data for the number of clicks, users, referrers, countries, devices, UTM tags, browsers, OS, and Re-targeting pixels as beautifully designed graphs.

5. Embed Widget

Using the Embed Widget, you can embed your own links within other websites.

Embed widget in Switchy

Not all websites allow embedding, but if they do, you can add your video, article, post, etc as Javascript or HTML code and specify its position on the screen. The final result would look something like this. 

Embed widget example

This is a great way to provide valuable content to your audiences and also market your own products, services, etc. It can help with growing your customer base.

Link Cloaking refers to hiding a specific URL and displaying your own domain URL in its place

Before you start wondering, let me assure you that there is nothing wrong with this practice! 

All the traffic goes to the original URL, but it appears as if they are clicking on our website. When you embed a specific widget, link cloaking is switched on automatically. 

6. A/B Testing

The A/B testing feature, also called the Link Rotator, enables you to assign two different web pages to the same URL

You can also set the percentage of traffic forwarded to those links. This is helpful for testing out which one performs better.

AB testing in Switchy

For example, if I have two articles written on the same topic for my website, I can forward 50% traffic to each, and check which one is performing better.  

7. Switchy Advanced QR Code Builder

Switchy has recently launched its brand new QR Code Builder, which lets you convert your links into QR codes within minutes! All you need to do is select the link you wish to convert and click on the QR code option beside it. 

You can customize your QR code in a variety of ways. Let’s look at them in depth. 

  • Designer Tab

Here, you can edit the shape color, shape style, corner color, and background color on your QR code. You can match it with your brand colors to maintain an overall consistency! 

QR Code Designer Tab in Switchy

What I really liked was that you can also use color gradients on the QR code design. It looks really cool! If you have a brand logo or image, you can upload it to the center of your QR from under the Logo option. 

  • Templates

The Templates tab holds a list of all your saved QR code designs. 

QR Code Templates Tab in Switchy

If you need to use a specific QR code frequently, you can simply save it as a template for later use. 

  • Pre-defined

The Pre-defined tab has a library of ready-made QR code designs. You can take inspiration from them or use them directly with no modifications.

QR Code Predefined Tab in Switchy

Finally, the finished QR code can be exported in the SVG or PNG formats. Users can scan them using their mobile phones to reach your links. In my opinion, this is a revolutionary feature and can be used in multiple fields like restaurants, online stores, business cards, etc.

8. Additional Features

Create Folders

You can organize your links in different folders for more convenience. For example, I have different folders for storing my links related to domains, hosting, cloud storage, VPN, password managers, etc.  

Add Notes

You can add notes within your links. These are only for your convenience and won’t be shown on the actual links. 

Deep Linking

Deep linking is a technique that redirects a user clicking from a browser to a specific app. 

For example, if a user clicks on a link to my YouTube video, instead of playing in the browser, you can get it to launch in the Youtube app on their mobile through deep linking. 

Deep Linking in Switchy

There are 130+ integrations on Switchy covering categories like Travel, Social Media, Food, News, eCommerce, Health, Finance, etc. 

Add Tags

Relevant hashtags can be targeted through your customized links.


If you have a wide audience base spanning different countries or regions, you can redirect your traffic to different URLs according to their location.   

Setting geolocation in Switchy

For example, if you are doing affiliate marketing for a product, you can display the .com link for the worldwide audience. Whereas, the Indian audiences can be redirected to the .in version of the same website!

Link Expiration in Switchy

If you are running some discounts or deals on your site for a limited time, Switchy lets you set link expiration dates. The link will stop working on the specified time and will be redirected to a URL of your choice.

Set a Favicon

Uploading custom favicon on Switchy

Favicon is that tiny icon visible beside your web page in the browser window. You can upload your own icons to personalize any web page according to your brand.

GDPR Pop-up

GDPR Pop-up in Switchy

If your audience belongs to Europe or California, you can enable the GDPR pop-up to inform them you are collecting their information for analytics.

Switchy Uptime

Uptime is one of the most important yet ignored metrics to consider when going with a link shortening tool. If a service does not provide you with a good uptime in the first place, what’s even the benefit of shortening your URL?

I’ve been testing the uptime of Switchy’s website (hi.switchy.io) for the last 233 days

The average uptime has been 99.83%, which is quite low. It should’ve been at least 99.9%, which is the standard uptime provided by all hosting platforms today! 

I also checked one of my sub domains (go.kripeshadwani.com) connected with Switchy. Here, the uptime is 99.66%, which is again low and can be improved. 

I’m actually losing revenue because of this low uptime. So, it’s time they work on improving this! 


This feature has been recently integrated in Switchy. Smartpages is a landing page builder for mobile devices. It’s a drag-and-drop builder which is unbelievably easy to use!

Smartpage templates

You can either create your page from scratch or choose one from their library of 100+ beautifully designed templates

Under Smartpages, you get five tabs to implement various functions. 

1. Design Tab

Here, you can manually design how your page will appear to the viewers. 

Design tab in Smartpage

  • Under Theme, you can choose a background color or image, button color, style, and font
  • Under Blocks, you can drag and drop from a list of 20+ interactive page elements like buttons, Countdown, Carousel, RSS feed, Youtube videos, Social Networks, WordPress, Shopify, Form, Maps, etc!
  • Under Settings, you can insert custom code in the header or body of your Smartpage for implementing functionality like Chatbot, Analytics, etc. 
  • Under ’Powered by Switchy’, you can enable or disable the Switchy branding on your Smartpage.  

2. Share Settings Tab

Share Settings tab in Switchy

Here, you can completely customize your Smart Page URL by adding tags, deep linking, A/B testing, re-targeting through Pixels, etc. 

3. Page Analytics tab

Page analytics tab in Switchy

Here, you can keep track of the number of clicks on your links, along with users, referrers, conversions and the countries they belong to!

4. Leads Tab 

Switchy also helps you generate leads by adding interactive forms in your Smartpage. You can also get a detailed list of your leads from the Leads tab. 

5. Block Analytics Tab

Block Analytics tab in Switchy

Here, you can track the number of times different blocks or elements on your page have been clicked. 

Overall, the Smartpage feature is an excellent way of compiling links to all your content and services in one place and building more engagements.

Through these mini landing pages, you can effectively redirect your audience to your most important services.

Switchy Lifetime Deal

Now, we have arrived at the most awaited part! The lifetime deal of Switchy is live on AppSumo right now. Let’s take a look at the plans. 

Lifetime Pricing$39$78$117
Custom Domains81624
Smart Pages210 15
Team Members1020 30

Even if you go for the Single plan, you will get 30k monthly clicks, 8 custom domains, 2 Smart pages, unlimited links and a lot more features for just $39! I think that’s a steal deal!  

In my recommendation, this tool is the perfect choice for managing your links. I’m not sure how long this lifetime deal will remain active, so hurry up and get this Appsumo deal offer before it’s gone! 

If you are someone who needs to create and manage a lot of links daily, trust me, you won’t regret this purchase! 

Switchy Chrome Extension

Switchy also offers a Chrome extension so you can create and customize your links on the go! Once you install the extension, you can directly go to any webpage and click on the extension. 

Switchy Chrome Extension

This will open up a pop-up where you can customize the link and access all the advanced features available on the web app. It’s a very convenient option for creating links quickly!

Switchy Support

Switchy offers support through Chat. However, you cannot expect instant support from their staff. They take up to 3 hours to respond to even simple queries. 

Switchy Support

Along with this, they have an appreciable knowledge base of 100+ articles in their Help Center. This is beneficial for beginners who want to learn how to use their platform effectively.

They also have a blog where they post about tips on Re-targeting and Deep Linking. Overall, I think they can improve the speed of their support. 

Switchy Team Collaboration

Working with your teammates is a breeze with Switchy! You can add and manage your entire team on Switchy so everyone can enjoy the benefits of this link management tool. 

Team Collaboration in Switchy

I had purchased two codes of Switchy from AppSumo, which is why I can add up to 20 team members on my plan! This is helpful for ad agencies, small businesses, marketing teams, etc. 

Switchy Referral Program

Well, if you are a Switchy user, you can also earn a significant amount from their Referral Program. Let’s see how!

Switchy Referral Program

All you need to do is simply share their referral links and promote Switchy with your friends and family. For every new user joining Switchy platform through your links, you will earn a 30% commission!  

GDPR and CCPA Compliant

Switchy is 100% compliant with the GDPR (European users) and the CCPA (Californian users) privacy regulations.

GDPR and CCPA Compliance

So, if your viewers or customers belong to these countries, you can display a pop-up message informing them about their data being collected for ads and analytics purposes. The users have the choice to accept or deny your request. 

If you are an established business, you can add your company’s name along with a link to your Privacy Policy page on the pop-up. In my opinion, this feature would help you maintain more transparency.  

Switchy Roadmap

They also have an impressive and organized roadmap of features under construction. Currently, they are working on adding functions like Link with password, Link CTA, IP Blocking, etc to Switchy. 

Switchy Roadmap

Their long-term goals include WordPress integration, Customized Pop Ups, Affiliate Program, and more. 

The future of Switchy looks really bright and I’m really looking forward to these exciting feature implementations!

Pros of Switchy

Affordable Lifetime Deal

You can get Switchy for just $39 in the AppSumo Lifetime deal, which is extremely affordable pricing for all the advanced features it offers. 

Easy to Use 

Switchy features one of the best user interfaces, which is clean, organized, and easy to use. The entire platform looks beginner friendly. 

Feature-Packed Tool

You get loads of impressive features like link customization, tracking and re-targeting your audience through Pixels, link analytics, deep linking, A/B testing, and Smartpages, all under one platform!

Smartpages for Mobile

I personally loved their Smartpage tool. It offers 100+ beautifully designed templates, so you can quickly design a landing page for your services. 

GDPR and CCPA Compliant

Switchy complies with the European and Californian Privacy Regulations. So, you can display a privacy pop-up if your audiences are from these countries. 

Cons of Switchy

Uptime can be Improved

The uptime of the Switchy sub-domains is quite low, which might mean less audience retention and ultimately less revenue! It is much better when used with a custom domain. 

The link analytics offered by Switchy could’ve been more detailed. I personally liked the analytics in LinkWhisper, a link building tool. 

Blog Image Issues 

If you enable RSS feed for your blogs in the Smartpage, it does not display the featured images at the moment. They should look into the technical issues and fix this soon. 

Slow Support

Their Chat Support is quite slow at responding to queries. They take hours responding to simple queries, which is a little disappointing. I hope they work on speeding up their support process. 

Who Should Use Switchy?

Switchy would prove to be an ideal tool for:

  • Bloggers, Influencers, Content teams, and Managers can use it to promote their content across different platforms
  • Advertisers and Affiliate Marketers can use it to gather more engagement and clicks on their links. 
  • eCommerce store owners and Marketing Agencies can use it to gather more leads for their products. 

Basically, if you are using or sharing links in any form, this tool is the perfect fit for you. 


Switchy is an all-in-one Marketing URL Shortener that looks like a complete value for money tool.

For a one-time investment of $39, you are getting the ability to customize your links and enjoy advanced features like A/B testing, Pixel Integrations, Link analytics and tracking, etc.

I have been using it for managing my links for the last few months and I would also recommend you all to use Switchy too. It would serve as a perfect alternative to link management tools like Bitly and Linktree

The AppSumo deal might not remain live for a long time. So, it’s best to get Switchy right away if you really want to use it.

Anyway, I hope you found this Switchy Review useful. Do you use any link management tools? What are your views about Switchy? Share your views in the comments section below. I would love to read them.

If you want to stay updated with my latest content, you can join my weekly newsletter. This is Kripesh signing off. Take care and keep learning. I’ll be back with more interesting stuff soon! 🙂

 Switchy Pros (+)

  • Affordable Lifetime Deal
  • Easy to Use
  • Feature-Packed Tool
  • Smartpages for Mobile

Switchy Cons (-)

  • Bad Uptime
  • Average Link Analytics
  • Blog Image Issues
  • Slow Support
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Kripesh Adwani

Kripesh Adwani is a digital tool expert who buys, tests, and reviews SAAS tools for small businesses. Based on 10+ years of experience in tech he provides insightful reviews. His content is widely consumed, serving millions of users each month. Kripesh has also been featured in more than 50 publications, including The Economic Times, The Free Press Journal & Cloudways.

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